Products Built to Earn Attention
Athletes: Strength, Motion, Character
Headshots With Presence
Atlanta · Marietta · Nationwide
Commercial photography for brands, products, athletes, and professionals.
I create marketing photography and product imagery for companies that need strong visuals to sell, explain, recruit, and build trust.
I also specialize in athlete portraits and professional headshots—combining controlled lighting, practical direction, and more than 30 years of visual storytelling experience.
Creating Images That Matter.
Contact us about your photography needsFollow @DaveCruzPhotography
Four focused markets
Photography designed to perform—not merely decorate.
Every assignment begins with the audience, message, use, and deadline. That discipline works for a national campaign, a new product launch, an athlete’s personal brand, or one professional headshot.
01 · Brands
Marketing Photography
Campaigns, corporate storytelling, workplace culture, industrial environments, and editorial-style brand imagery.
View marketing work →02 · ProductsProduct Photography
Controlled studio and location imagery for advertising, e-commerce, launches, catalogs, and sales materials.
View products →03 · PerformanceAthletes & Fitness
Powerful portraits and action-driven imagery for athletes, trainers, teams, fitness brands, and sponsorships.
View athletes →04 · PeopleProfessional Headshots
Confident portraits for executives, entrepreneurs, teams, speakers, and professionals who need to make the right first impression.
View headshots →Who this is for
Creative work backed by assignment-tested experience.
Marketing teams and advertising agenciesCampaign-ready imagery shaped around the message, audience, placement, and brand standard.
Companies and product brandsPrecise product photographs with consistent lighting, color, angles, and organized delivery.
Athletes, fitness professionals, and sports brandsImages that communicate intensity, preparation, movement, personality, and commercial value.
Executives, teams, and independent professionalsClear direction and polished headshots that look professional without looking generic.
Frequently asked
Clear answers for marketing teams.
What kind of photographer is Dave Cruz?
Dave is an Atlanta-area commercial photographer and visual storyteller specializing in marketing photography, product imagery, athlete portraits, executive headshots, and corporate assignments.
Where do you work?
Dave Cruz Photography serves metro Atlanta and is available nationwide for corporate and commercial assignments.
How much experience does Dave have?
More than 35 years across photojournalism, commercial photography, corporate communications, sports, major news events, and international assignments.